Strategic files

The five documents form one decision path: diagnose, benchmark, position, specify, then launch. This order separates observations, decisions and execution.

1. Scope and diagnosis — frames the problem, scope and principles.
2. Competitive benchmark — reads the German market and models worth adapting.
3. Gold positioning — defines the value proposition and brand language.
4. B2C requirements — turns strategy into architecture, content and requirements.
5. Action and launch plan — sequences validation, production and measurement.
6. Technical stack and architecture — defines implementation, deployment and the platform’s evolution path.

Reading thread

Gold is the hero product for the German B2C strategy. The broader final catalogue is still documented in Products, with the Eljem range excluded.